December 16th, 2009 | 
Author: 
- ISBN13: 9780060007737
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand — and provides the step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Amazon.com ReviewWhen you call a book The 22 Immutable Laws of Branding, you’re pretty much ruling out Oprah’s Book Club as potential buyers. (Not that Oprah herself isn’t a terrific brand.) This is an audiobook for a narrow demographic: entrepreneurs, top managers, and public-relations directors. Coauthor Al Ries comes off like the eccentric genius that most of these managers keep in a basement office, only listening to when necessary. When he says, “The power of a brand is inversely proportional to its scope,” and hectors managers with the idea that “customers want brands that are narrow in scope,” you know he’s right (he backs himself up with dozens of examples), and you know it’s the last thing powerful, expansion-minded businesspeople want to hear. Coauthor Laura Ries, his daughter and marketing-firm partner, also reads sections. (Running time: 1.5 hours, one cassette) –Lou Schuler
The 22 Immutable Laws of Branding
Popularity: 6% [?]
This is one of the worst books that I was required to read for my MBA program. I didnt benefit anything from reading the book. The authors of this book should not be considered “authors”, and people should be paid to read such a book!!
When you read the book, you will understand what I say (if you have to read it).
The Authors think that readers are coming from the moon or maybe Mars, and that they don’t know the clear obvious in their life!
Rating: 1 / 5
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Rating: 1 / 5
Simply put this book sucks. The examples are out of date and can only be applied to a mature company being run by brian dead drones.
Don’t waste your money.
Rating: 1 / 5
El libro ejemplifica muy bien de lo que se trata de crear marcas líderes dentro del mercado, con extractos de marcas de talla internacional. En definitiva: un libro altamente recomendable.
Rating: 5 / 5
Nearly everything in this book is copied verbatim from the marketing classic “Positioning, the battle for you mind” by Jack Trout; Give credit where it’s actually due.
Rating: 1 / 5